May 10, 2010

Eventology 2010 - Day 1 Recap


Photobucket

Eventology 2010 was an intimate, collaborative and intensive business conference for wedding professionals that I had the pleasure of attending again this year! {Recap from 2009}
This years conference was so amazing from the awesome conference speakers, to the elegant details, super fun activities & the amazing swag bag. Eventology was created by the ever so chic Katasha Butler of K. Sherrie and Company of Indianapolis Indiana.
The conference was definitely an informative 2 days full of great take aways that can make any wedding professional a more informative business owner.

Day 1: Monday April 19, 2010

Welcome Session presenters were Linnyette Richardson Hall & Ali Phillips. They were just the perfect pair to kick off the conference. Linyette challenged us to think about our first impressions that we present to clients & potential clients & identifying our alter ego. {Yes we all have one}
We completed an exercise during her presentation where each person at our table of 8-10 people had to write down 5 things that came to their mind when we each sat down at the our respective table for the first time. I must say that I was a little antsy to see what was written on my back! We then had to complete the same exercise for a neighboring table on first impressions. Although I am not sure who wrote the words on my back, however when I read them it was a pleasant surprise....Thank you!

Photobucket

Photobucket

Ali Phillips - Asked the all important question of why did we decide to attend Eventology? She challenged each attendee get involved in the various wedding industry conferences to expand our network. The final challenge for each attendee was to set goals for what we wanted to accomplish while attending Eventology. This was a great exercise as well that helped me to focus on who I wanted to connect with personally & what key take aways that I wanted for Eventology 2010.

Photobucket

Amazing Swag!

Photobucket

Connecting with Fellow Nashville Wedding Planners Kristin Kaplan & Emily Humphries, Becca from GetMarried.com & Lauren Chitwood - Louisville, Kentucky

Photobucket

With Lara Casey of Southern Weddings Magazine & Lara Casey Reps {always so good to see Lara!}

Photobucket

Brand Success with Harmony Walton of Bridal Bar! I must say that Harmony is one of the speakers that I could not wait to hear & meet. I follow her on twitter & I love the brand that she has created with Bridal Bar. {Confession} I honestly think of Harmony as like the Kimora Lee Simmons of the wedding industry. Not just because she is stunning & that she has the height of a super model but because she has built a respected brand that is evolving but it always tells a consistent story. The Brand Success presentation was very timely and so many great tips in developing a company brand.

Photobucket

Harmony & Eliana of EllyB Events {assisted Katasha with this conference & did a fab job} & Heidi Bartlett of idieh design {Heidi designed the Eventology 2010 logo & conference booklet}

Photobucket

Priced to Sell! Cultivating Your Service Offerings - Saundra Hadley
Saundra was a presenter last year for Eventology 2009 & she totally rocked my world on her selling techniques & pointers, so needless to say I was looking forward to her presentation again this year. Not to mention she is the originator of the "Woot Woot" on twitter {follow her} and is such a funny lady. This years light bulb moment for me was the breakdown of the methods of pricing; factoring in "You" in your price, are you presenting something "Unique", etc. WOW!!

Photobucket

Photobucket

LawGLOSS by NaShara Mitchell - the session was very value added with so many tips on trademarking, copyrights & contracts. NaShara is a great make up artist, but is also in her final year of law school. Her presentation was "ON POINT" with so many useful tips on being aware of state and federal laws for types of business entities, etc. I am happy to call NaShara a friend & a fellow lover of knowing all the lines to The Color Purple Movie.....!

Photobucket

Pheeew Weeee, Day 1 was pretty full and this did not include the cocktail party & karaoke party. Take a peak at the awesome Day 1 video recap by Epic Motion - Michigan Wedding Video & Production team! They were so much fun & such gentlemen.

Stay tuned for Day 2 of Eventology 2010 Recap!

Photography credit: Jen Lynne Photography & Emily Humphries

No comments: