December 5, 2008

Vendor Spotlight Le'Penn Designs Custom Stationery Studio


I am so excited to introduce you to Le'Trice Penn of Le'Penn Designs based in Michigan. Le'Trice is on of my cyber pals {CP's}, I actually started reading her blog months ago because I loved her design work, but also curious to learn more about her since we share the same name....Latrice & Le'Trice! She warmly calls me "Namesake" and I love it because I don't meet very many people that share my name.

Ok, enough of the small talk, Le'Penn Designs stationery collections are very elegant, edgy & bold. Their attention to detail makes their stationery collections impeccable.

I would like to introduce Le'Trice of Le'Penn Designs:

Name: Le'Trice Penn
Company/Business name: Le'Penn Designs ::Custom Stationery Studio
Number of years in business: 2 whole years in January '09!

What is your stationery design process?

Our custom stationery design process starts off with a complimentary consultation that is done in person, through email and/or on the telephone. We have worked with brides all throughout the US and Canada, so distance is definitely not a problem. During the consultation we review swatches (or I send them) and discuss design inspiration, quantity, budget, needs and the overall "look" they are going for. This consultation is the most important, and fun, part of the design process. Once we're done with this portion we move onto the technical things such as the estimates, production timeline and deposit requirements. Our design process is organized to be very easy and efficient so that all parties involved are satisfied.

Outside of designing custom stationery, what are some of your favorite things to do? Oh, there's more to life then just designing invitations?? LOL Well one of the top and most important things I like to do is spend time with my hubby/business partner. The classic dinner and a movie is our favorite date night. The business keeps me very busy so it is important that I spend as much time with him as possible.

Where do you get your inspiration from? Believe it or not my inspiration and motivation come directly from my clients. During the consultation I take a ton of notes and queues from them so that I can look back and truly realize the vision they have hired me to create. I also observe there reactions to samples they view so that I know what makes them "smile". I ask them about their personal style and the style/decor that will be present at their wedding. It is my ultimate goal and passion to bring their vision to life and make them LOVE, not just like, their invitation design!

What specific information do you get from Brides to create their custom stationery?

I show them a ton of samples in order to get a feel for the style they are going for, and if none of them catch their attention I begin brainstorming new ideas with them right at the consultation. I allow them to tell me the type of graphics they would like to use along with the style of font that works for them and their design. I also get specifics on the reception centerpieces, flowers and even the wardrobe of the bridal attendants.

Name one thing that you use daily that you can't live without? Sorry, but I have two! My lip gloss and lotion! I can't stand to have dry lips or ashy skin, LOL. So I have to carry them with me in my purse at all times. Right now my fav lip glosses are MAC's gold luster and Lancome's Juicy Tube in daiquiri...along with a basic cocoa butter chapstick. I also can't live without my Nivea skin lotion (this is a must have if you don't use it already).

How do you work with "Budget Brides" since custom work varies in prices?

For our "Budget Brides" I narrow everything down to the basic components that they need. If the ceremony and reception are in the same facility then no reception insert is needed. We go with an RSVP postcard instead of the traditional card and envelope in order to save on postage and the extra envelope. We usually will do a panel style invitation which is typically the most inexpensive.

Average price of your invitations?

The pricing for our invitations vary greatly depending upon the quantity, style, paper choices, embellishments, inserts etc. Everything is so unique that it is hard to give set prices but our brides may typically expect to pay anywhere from $4.00 to $10.00 and up per invitation suite. We definitely try our best to work with all budgets and we have been pretty successful at coming up with creative ways to make custom invitations "fit" into their budget! Any advice or words of wisdom for brides in creating their invites?
The best advice I can give is to use this time to truly express the personality and style of them and their fiance. By having a custom invitation designed from scratch they are able to set the tone for their wedding while bringing their personal visions to life. I encourage brides to gather notes, inspiration pictures and boards on what they feel represents the "look" they are going for. Don't be afraid to tell your stationer (preferably me ;-) ) your likes and dislikes so that the design will be all that you imagined and even more!

Thanks for reading & please head over to Le'Penn Designs for all your stationery needs!

1 comment:

letrice@Le'Penn Designs said...

Hey namesake! This feature looks great, and I'm so excited about how everything turned out. Thank you so much for the wonderful words as well!